Wear The Rainbow: Color Psychology Cheat Sheet

As we attempt to break down why we wear what we wear, and codify the qualities of different garments, it's worth starting with color. An already well-established notion, color psychology looks at the moods, qualities and emotions associated with each shade. Below, we've broken down the key characteristics in regards to fashion - and a strategy. 

PINK
Qualities and themes: Playful, youthful, fun, exciting, feminine.
Wear: For a party or social event to tap into a more playful and laid-back energy.

 Photo: Vogue China March 2017

Photo: Vogue China March 2017

GREEN
Qualities and themes: Relaxation, reassurance, safety, new beginnings, renewal. 
Wear: For a calming, feel-good effect during or after a stressful period. 

 Photo: Harper’s Bazaar Vietnam November 2017

Photo: Harper’s Bazaar Vietnam November 2017

ORANGE
Qualities and themes: Friendliness, happiness, innovation, energy, fun. 
Wear: For an approachable, welcoming  and friendly energy during networking or hosting.

 Photo: Vogue China May 2015

Photo: Vogue China May 2015

YELLOW
Qualities and themes: 
Optimism, creativity, positivity, hope, motivation, energy.
Wear: To boost optimism ahead of an important event, to improve concentration, or to inspire a workout.

 Photo: Vogue Paris May 2015 (Gilles Bensimon)

Photo: Vogue Paris May 2015 (Gilles Bensimon)

PURPLE
Qualities and themes: Mystery, regality, luxury, exoticism, sophistication, spirituality.
Wear: To profoundly tap into your sense of personal power during an event that calls for poise and strength.

 Photo: Harper's Bazaar Spain October 2012

Photo: Harper's Bazaar Spain October 2012

BLUE
Qualities and themes: Strength, tranquility, calm, dependability, patience, intelligence.
Wear: To put yourself and others at ease, for a job interview, important meeting or presentation.

 Photo: Porter Magazine Fall 2015

Photo: Porter Magazine Fall 2015

RED
Qualities and themes:
 Power, passion, danger, boldness, romance. 
Wear: To heighten senses, inspire a visceral response, grab attention, or to employ an aggressive or confident stance in a situation. 

 Photo: Grazia Italy 

Photo: Grazia Italy 

GRAY
Qualities and themes:
Calm, mystery, responsibility, accountability, intelligence.
Wear: To soothe anxiety, when working, carrying out tasks and to-do lists.

 Photo: WSJ Magazine (Lachlan Bailey)

Photo: WSJ Magazine (Lachlan Bailey)

BLACK
Qualities and themes: Prestige, value, offers emotional protection.
Wear: During any vulnerable period or event to provide a sense of mental armour.

 Photo: Vogue China April 2017

Photo: Vogue China April 2017

WHITE
Qualities and themes: Purity, Innocence, nobility, cleanliness.
Wear: If you're feeling guilty about something, or to encourage forgiveness.

 Photo: Vogue Japan February 2016

Photo: Vogue Japan February 2016