As we attempt to break down why we wear what we wear, and codify the qualities of different garments, it's worth starting with color. An already well-established notion, color psychology looks at the moods, qualities and emotions associated with each shade. Below, we've broken down the key characteristics in regards to fashion - and a strategy.
Qualities and themes: Playful, youthful, fun, exciting, feminine.
Wear: For a party or social event to tap into a more playful and laid-back energy.
Qualities and themes: Relaxation, reassurance, safety, new beginnings, renewal.
Wear: For a calming, feel-good effect during or after a stressful period.
Qualities and themes: Friendliness, happiness, innovation, energy, fun.
Wear: For an approachable, welcoming and friendly energy during networking or hosting.
Qualities and themes: Optimism, creativity, positivity, hope, motivation, energy.
Wear: To boost optimism ahead of an important event, to improve concentration, or to inspire a workout.
Qualities and themes: Mystery, regality, luxury, exoticism, sophistication, spirituality.
Wear: To profoundly tap into your sense of personal power during an event that calls for poise and strength.
Qualities and themes: Strength, tranquility, calm, dependability, patience, intelligence.
Wear: To put yourself and others at ease, for a job interview, important meeting or presentation.
Qualities and themes: Power, passion, danger, boldness, romance.
Wear: To heighten senses, inspire a visceral response, grab attention, or to employ an aggressive or confident stance in a situation.
Qualities and themes: Calm, mystery, responsibility, accountability, intelligence.
Wear: To soothe anxiety, when working, carrying out tasks and to-do lists.
Qualities and themes: Prestige, value, offers emotional protection.
Wear: During any vulnerable period or event to provide a sense of mental armour.
Qualities and themes: Purity, Innocence, nobility, cleanliness.
Wear: If you're feeling guilty about something, or to encourage forgiveness.