We use the ‘Driver’s License’ singer’s sartorial style to infer where she would score on the Big Five Personality test.

We analyze Dua Lipa’s sartorial style to infer where the Future Nostalgia singer would rank on the Big 5 Personality traits.

If you’ve watched Russel T. Davis’s devastating series It’s A Sin, you’ll be familiar with Roscoe Babatunde’s wild, self-expressive style. Played by Omari Douglas, we use fashion psychology and the Big 5 framework to unpack Roscoe’s style.

In honor of her new Netflix documentary, Pretend It’s a City, we profile the life and style of New York legend, writer, and socialite, Fran Lebowitz, by putting her through the Big 5 personality trait framework.

We put the complex heroine of one of Netflix’s most celebrated shows through the Big 5 framework. Read more to find out what chess champion Beth Harmon’s style tells us about her personality…

As Spotify’s Most Streamed Artist of 2020, we put the elaborately dressed Benito Antonio Martínez Ocasio through the Big 5 framework. Here is what we think Bad Bunny’s style tells us about his personality…

Politicians often polarize public opinion, but the “Iron Lady” is still making waves decades after her time in office. We decode Margaret Thatcher’s style in the wake of The Crown Season 4.

The impeccable style and general gruesomeness in the Netflix series inspired us to put Nurse Ratched through the Big 5.

Ahead of this week’s pivotal US election, we put Donald Trump and Joe Biden through the Big 5, assessing how their values and style align.

How did Audrey Hepburn, a somewhat conservative introvert, become the fashion icon to end all fashion icons? It’s down to her unique mix of traits…

An analysis of what Billie Eilish’s unconventional fashion choices reveal about her personality, using the Big 5 Test.