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why we wear what we wear + industry issues through a psychological lens
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LATEST IN SELF
If you’re the type that always saves your best pieces for special days, you might be thwarting your own clothes flow. Here’s how one writer overcame fashion-scarcity mindset (and you can too)…
We look into the styling for the 2021 Gossip Girl reboot, using fashion psychology to uncover the personalities behind the latest characters.
From wayfarers to basic manicures, cheugy or not, here we are, Gen Z. Girl-boss energy, coffee in hand.
Indoor-outdoor styling was the fashion epiphany I didn’t see coming. After a year in lockdown, without social interaction and occasion dressing, preferences for ‘dressing up’ have fundamentally changed. (Pictured: Celine SS21 via vogue.com)
The post-pandemic epiphany that I hadn’t expected - my personal style has fundamentally evolved and indoor-outdoor styling is my new go-to.
Netflix’s new docuseries Worn Stories empathetically unpacks the personal stories of clothes and their wearers. We take a look at the fashion psychology behind attachment to certain pieces, within the context of the personal anecdotes told in Worn Stories.
Cosplay has crept into a lot of our wardrobes over the past year. But why now? We analyze the psychology behind fashion and cosplay, and unpick why this turbulent lockdown period needed the comfort this nostalgic undercurrent brings…
Fashion can be used to steer our identity and fuel behavior change. And research shows that most of us want to change three aspects in particular…
Cottagecore is defined by its nostalgic aesthetic: prairie dresses, pressed accessories, lace-trimmings, and embroidered textiles. We unpack the psychology behind one of the pandemic’s biggest fashion trends.
Dopamine dressing isn’t a trend nor is it about swathing yourself in yellow or print: it’s simply what good fashion is…
We examine Poet Laureate, Amanda Gorman’s standout 2021 inauguration outfit, through the lens of color and fashion psychology…
When it comes to the therapeutic use of clothes, no other prescription is more valid than a thick plush knit to calm the mind. A good sweater is literally fashion’s chill pill…
Should you dress how you want to feel, or simply dress how you feel? Three rules from our framework of fashion psychology to help you dress better to feel better…
One monochrome-leaning writer reflects on how lockdown’s limit on social opportunities triggered a need to tap into her extroversion, and bright colors she never thought she’d wear.
“Alignment: that’s all good or bad dressing is. It’s why one outfit makes us feel electric, and why another feels wrong.”
As news of PSYKHE’s launch spreads, The Psychology of Fashion and PSYKHE’s founder Anabel Maldonado sat down with editors at Forbes and WWD to discuss the platform, the journey and why the world needs personalization powered by AI and psychology.
How designers are using the past to create much-needed hope for the future.
Are real fashion weeks necessary? Here's what we know about the benefits of in-real-life experiences over the digital world.
No one really knows what the post-pandemic consumer will be like, so it might pay to halt the webinars, sit back, and embrace the uncertainty.
The new isolation-led influx of social media activity has shined a light on who we are in a crisis and levelled the hierarchy in the fashion landscape.
While we wait for this disaster to end, there are a few legitimate gifts we can hold on to from this period…
A local Minnesota woman, who passed away last month, may have just been the unsung hero of the field.
What the Covid-19 pandemic, which has robbed us of anticipation, has taught us about the impetus to shop.
Official news broke today that Raf Simons will join Miuccia Prada as Co-Creative Director at Prada. Here are our unfiltered thoughts…
In the world of post-pandemic dressing, one word has taken social media by storm: cheugy (pronounced: chew-gee). In the worlds of fashion and lifestyle, cheugy describes a look, a thing or a person that’s considered out of date.