ABOUT THE PSYCHOLOGY OF FASHION
Founded in London in 2017 by fashion journalist and psychologist Anabel Maldonado, The Psychology of Fashion™ is a platform that explores why we wear what we wear, and the relationships between personality, emotions and aesthetic. The platform also examines fashion industry dynamics and issues such as sustainability and workplace wellbeing, through the lens of psychology.
We believe that personal style is not random. The clothes that feel best tap into our truest qualities, are a consequence of our different inner needs, and reflect our most deep-seated narratives about ourselves.
Through research, features, opinion, discussion and community, we aim to justify aesthetic aspirations and provide consumer direction through promoting self-knowledge and awareness about the connections between one's own psychology and tastes in design. We also want to challenge the conventional mentality around materialism and superficial perceptions of fashion, and provide a theoretical framework for fashion psychology to help brands and consumers.
FOUNDER AND EDITOR-IN-CHIEF: Anabel Maldonado
CONTRIBUTORS: Nicholas Hilton, Nathaniel Palmer, Taylor Wiltsee
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