Do men's personalities dictate their hair choices, or do they simply succumb to societal ideals?
Read moreEverything is Illuminated: What Drives End-of-Year Shine?
Why do even staunch minimalists succumb to shimmer and shine come December? We look at the psychology, and pick our favorite metallic pieces from Net-a-Porter and Zara.
Read moreA Tale of Love & Hate: The Big Print Divide
Research has found that print-lovers are generally happier people. Here's why, and how we can use this to our advantage...
Read moreIs There a Genuine Need For Fashion Trends?
Are trends just a marketing ploy, or are they an organic occurrence? We look at the psychology.
Read moreThe Psychology of All-Black-Everything
Why is an all-black uniform the fashion industry's go-to? We explore its qualities...
Read more